Marketing and PR for
IT Companies
KC Associates is one of only a handful of firms that does marketing and public relations (PR) for IT companies. That’s our sole focus and our core expertise.
Make no mistake, in the IT world, a better mousetrap is just the starting point. What separates the winners from the losers is marketing and PR.
We’ve been marketing b2b technology products and services since 1988, so needless-to-say, our ramp-up time is quick. We know what it takes to differentiate your company, build credibility and sales pipelines, and help you claim your share of the market. We make it a point to acquire intimate knowledge of your business, so we’re conversant about your buyers, industry, products and more. It's not easy, but it helps us execute programs faster, better and cost-effectively.
Our objective is simple—to ensure your company gets the greatest return on your marketing and PR dollars regardless of budget size. But then, everybody tells you that.
So why are we different? For one thing, we operate as a virtual group—our focus is on experience not on fancy offices. Our b2b marketing and PR executives manage a staff of veteran writers, designers, web developers, PR specialists, online marketers, telemarketers and events pros who are available as-needed to get the job done.
Second, we’ve all worked inside IT companies, so, unlike advertising and PR agency account managers, we understand what it takes to build a business and have the sense of urgency and focus that it takes.
We serve small to medium-sized b2b technology companies. We know your budget
doesn't rival Microsoft's. But you can count on getting deliverables that
are second to none.