In the IT world, getting results requires hitting a moving target. What used to work may not now. We know what it takes to build credibility and sales pipelines and how to claim your share of the market.
KC Associates is one of only a handful of technology marketing and PR organizations anywhere working exclusively with B2B IT products and services companies to help them with market development with a full range of integrated marketing and public relations services. We make it a point to acquire intimate client knowledge so we’re conversant about your buyers, industry, products and more. It's not easy, but it helps us execute faster, better and more cost-effectively.
Our objective is simple—to ensure you get the greatest return on your marketing investment regardless of budget size. But then, everybody tells you that.
So why are we different? For one thing, we operate as a virtual group with marketing vice presidents who manage a staff of highly-skilled veteran product marketing specialists, writers, designers, web developers, media planners, PR specialists, telemarketers and events professionals who are available as-needed. Second, our executives (and most of our associates) have worked inside IT companies, so, unlike traditional advertising and PR agency account managers, we understand the sense of urgency and focus involved in building a business. Finally, we focus on small to medium-sized companies, so even if your budget doesn't rival Microsoft's, you'll get our full attention. (And our copy and creative are second to none.)