There’s much more to media planning than placing ads in industry publications and online forums. With the high cost of ad space and creating campaigns, you’d better make sure you’re in the right place with the right messages using the right frequency. And have realistic expectations for results.
KC Associates develops advertising strategies that reflect a thorough understanding of ‘Who, What, Where, When and How.’ Knowing that, we can determine the best sizes, placements and frequencies for your ad budget. Then we use our collaborative negotiation style to get ad reps to bend over backwards to give you the lowest rates plus valuable extras, like speaking opportunities, free online advertising and use of their circulation databases. Then, we put our creative team to work to develop a campaign that gets noticed and remembered.
Our media planning and campaign services include: