There are really two types of sales people—prospectors and closers. Rarely does one person embody the desire (and ability) to do both well. Working the sales cycle takes an entirely different set of skills than does picking up the phone and qualifying a suspect. Some companies have both, but most have closers only.
KC Associates creates lead generation programs that provide you with more than just a cold name. Our goal is to give you people who are ready to talk and sometimes ready to buy. We can do that because we know how to entice and qualify leads for your sales people or channel.
We work with you to identify one key point of pain so we can focus on what matters most to the buyer. Then we develop a strategy and campaign that gets their attention and prepares them to 'hear' our message and to take our call. It's amazing the results we get because we make sure we're after the right audience for your product and that we deliver a high-impact message using the right format, frequency and tone.
Our lead generation strategy development and execution processes are part science and part art and include:
Periodic lead generation campaigns are a great way to kick-start your sales pipeline, test new markets and introduce new products and services. But what really builds predictable revenue streams and market momentum is a constant flow of qualified leads and regular contact.
KC Associates can put together a unique lead pipeline package that gives your sales channels a regular flow of pre-qualified leads and keeps your company and products top-of-mind. Our ongoing programs eliminate the need for you to hire an internal outbound marketing person (or team) and guarantee the job will get done without distractions. Our entry-level package consists of making 50 new contacts per month—that's 600 companies a year.
Big or small, all of our programs include: