FOR IMMEDIATE RELEASE

Contact:

Lis Grant
KC Associates, LLC
612.599.7797
lis@kc-associates.com

 

American Marketing Association Recognizes KC Associates Online Marketing
Expert As One of Top Five B2B Marketers to Watch

 

National organization identifies KCA’s Tom Pick as one of the next generation of talent
who are having an outsized impact on their company’s online marketing efforts.

Minneapolis—June 7, 2010—b2b marketing and public relations group KC Associates (KCA; http://www.kc-associates.com) announced today that its online marketing executive Tom Pick has been recognized by the American Marketing Association (AMA) for his extraordinary talent in b2b online marketing expertise.

The AMA’s national publication, Marketing News, set out to find the people who the industry might be talking about as the ‘CMO stars’ of 2015 or 2020 because they forge the way for others to excel in their online marketing posts. The article, Marketers to Watch, identified individuals from companies including General Electric, Archer Technologies/RSA (a division of EMC), Dresser, Inc., Dal-Tile and KC Associates.


“Tom is a huge asset for our clients and they tell us every day how great he is to work with,” said Kirsten Chapman, KCA’s principal. “There are very few marketing and PR firms in the U.S. that have such widely recognized b2b social media and online marketing talent in-house. We’re glad he’s on the team.” Pick also was a member of the KCA team that developed and executed a lead generation campaign that garnered praise from MarketingSherpa, a well-known national technology marketing resources organization.

In addition to KCA, Pick serves as an advisor to FYIndOut.com, a b2b-focused social media site, and is one of the two original founders of B2BMarketingZone.com, a b2b blog aggregation site. He has also been a speaker and panel member at social media events such as the Blogging for Business conference and the Use of Social Media within the B2B Marketing Arena forum hosted by Minnesota BMA (Business Marketing Association).

KCA’s experienced team of PR and marketing professionals offers clients an array of integrated services—including strategy, lead generation, branding, online marketing and public relations, collateral and white papers, and much more. Unlike conventional agencies, KCA is a virtual organization, providing top talent and results without the overhead costs and retainers associated with traditional PR and marketing firms.

About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting and communications services exclusively for IT companies, including applications and systems software, IT services, storage, networking, communications and hardware devices. Unlike traditional agencies, KCA is composed of seasoned information technology-specific marketing and PR professionals, each with 10 or more years’ experience in the IT industry. KCA’s services span the entire market development spectrum—from strategic planning and online marketing consulting to reasonably priced marketing communications, PR and lead generation.

Clients have included service organizations such as Analysts International, Magenic Technologies, BORN Consulting and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, illuminate Solutions and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.). For more information about KC Associates, www.kc-associates.com.

 

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