Contact:

Jennifer Schwegman, KC Associates

651.247.6640

jennifer@kc-associates.com

 

 

Minneapolis, April 3, 2007— KC Associates, LLC, the only Twin Cities marketing services and public relations agency exclusively for B2B information technology (IT) companies, today announced that Elisabeth Grant has joined the group as a public relations manager. She will be responsible for developing and executing media relations plans.

Grant has 15 years’ experience in media outreach and marketing for IT companies. Prior to joining KC Associates (KCA) she was in corporate communications at Solonis, a Twin Cities IT services firm, and at SoftBrands (formerly Fourth Shift), a manufacturing software company. Grant was responsible for media and industry analyst relations as well as overseeing internal and external communications.

“After taking some time off to raise my young children,” says Grant, “I wanted to jump back into a role that leveraged my love of media outreach, and at the same time afforded me some flexibility. I knew about KCA’s virtual structure and commitment to IT companies, as well as their reputation for really getting things done. I’m really lucky to have found a spot here.”

KCA principal Kirsten Chapman commented, “Lis is a real find. We don’t come across a lot of PR people who have so much experience in IT and are really good at media outreach. She’s a fantastic addition to the team. Clients very much enjoy working with her.”

KC Associates is ranked in The Business Journal‘s annual list of the top 25 Twin Cities public relations firms. Its experienced PR team offers clients a clear, cost-effective option to overhead-laden, retainer-oriented PR firms. Other expertise includes strategy development; media, analyst and investor relations; internal communications; and community relations and crisis management. Unlike conventional agencies, KCA is a virtual organization, providing top talent and results without the overhead costs associated with traditional PR agencies.

About KC Associates
Since 1988, KC Associates (www.kc-associates.com) has provided marketing and PR consulting and communications services for IT companies, including applications and systems software, IT services, storage, networking, communications and hardware devices. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of nearly 20 seasoned information technology-specific marketing and PR professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum—from go-to-market planning and product marketing consulting to reasonably-priced marketing communications, PR and lead generation.

Clients have included service organizations such as Apex IT, Analysts International, Magenic Technologies, and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.).