Contact:

Jennifer Schwegman, KC Associates
651.247.6640
jennifer@kc-associates.com

 

Minneapolis, June 23, 2004—KC Associates (KCA)—the only marketing consulting and communications organization in Minnesota focused exclusively on business-to-business information technology products and services—has broadened its offering of Internet marketing services.

To meet growing client demand for services beyond website design and content development, KCA now offers a broader range of Internet marketing services, including website audits, search-engine optimization, and site-traffic analysis and reporting. In addition, the company provides outsourced webmaster services for companies that don’t have a dedicated webmaster. This service is a highly efficient way for IT companies to ensure website content is up-to-date and links are operational.

“Believe it or not, IT companies often fall short when it comes to online marketing,” said Kirsten Chapman, principal, KC Associates. “They tend to believe that their IT expertise automatically makes them web-marketing experts. Unfortunately many of these companies simply don’t have the internal resources or capabilities to fully leverage their web assets. After working with KCA on website development, many of our clients are now looking to us to assess all of their on-line marketing efforts, including advertising strategies, in order to maximize the return on their web investments. “

“We initially had KCA to redesign our website, and they had a lot of good ideas on how to make it more oriented toward our target customers and secure better placement with key search engines,” said Andrew Hunkins, CEO of Unimax. “Since then, they’ve audited competitors’ sites, helped us with our pay-per-click advertising program and kept our content current. Not only is their constant attention really gratifying for me, but also that we get so many compliments on how crisp and clear the site is. We never had comments like that before.”

About KC Associates

For more than 15 years, KC Associates has provided marketing consulting and communications services exclusively for information technology companies. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of seasoned technology-specific marketing professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum – from least-cost go-to-market planning and product marketing consulting programs to reasonably priced marketing communications, PR and event management.

Clients have ranged from two-person service organizations, to mid-sized software firms such as International Decision Systems and ShowCase Corporation, to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.