Contact:

Jennifer Schwegman, KC Associates

651.247.6640

jennifer@kc-associates.com

 

 

Minneapolis, August 22, 2007— KC Associates (KCA), the only Twin Cities marketing services and public relations agency exclusively for B2B information technology (IT) companies, today announced that its Zomax “Superhero” campaign was honored as a creative and successful B2B lead generation campaign in Marketing Wisdom for 2007. The report, published annually by MarketingSherpa, highlights effective efforts in email and search marketing, advertising, blogging, website design and B2B marketing. More than 237,000 advertising, marketing and PR professionals read MarketingSherpa’s publications every week.

KC Associates created the Superhero campaign for Zomax, Inc., a provider of outsourced supply-chain services for software publishers and technology clients, including Microsoft, Dell and Apple Computer. The direct mail piece was a video game-like package, personalized for the recipient, with cover art of a superhero figure wearing a tool belt featuring creative twists on Zomax’s service, such as a “Supply Chain Accelerator,” “Inventory Normalizer” and “Peak Demand Modulator.”

The campaign, which was also recognized with a number of honors including the Yahoo!/CMO Council Big Idea Chair award, targeted supply-chain executives at midsized and large consumer software companies. The results were excellent: more than 30 percent of recipients viewed the CD; of the 6 percent who entered into active sales cycles, a third became clients, producing more than $500,000 in revenue.

“It’s very gratifying to be recognized for our innovative B2B marketing efforts by a noted publisher like MarketingSherpa, as well as by several other awards,” said KC Associates Principal Kirsten Chapman. “But what’s most meaningful are the positive sales results that came from these efforts.”

About KC Associates
Since 1988, KC Associates (www.kc-associates.com) has provided marketing and PR consulting and communications services for IT companies, including applications and systems software, IT services, storage, networking, communications and hardware devices. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of nearly 20 seasoned information technology-specific marketing and PR professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum—from go-to-market planning and product marketing consulting to reasonably-priced marketing communications, PR and lead generation.

Clients have included service organizations such as Apex IT, Analysts International, Magenic Technologies, and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.).