Minneapolis, Dec 11, 2009—Independent b2b marketing and public relations group KC Associates announced today that it retains its status as the only firm on The Business Journal‘s annual list of the top 25 Twin Cities public relations firms focused exclusively on the IT industry, for the sixth consecutive year. The top 25 rankings are based on billings from public relations services and do not recognize marketing services revenues.
In 2009, 13 new clients chose KCA to help develop and execute their strategic marketing and PR plans. “The focus we’re seeing in this climate is revenue generation and grabbing market share,” said KC Associates principal Kirsten Chapman. “We’ve done a lot of lead generation work for our clients in 2009—using both online and outbound telemarketing strategies—and we’re noticing a renewed commitment to PR programs.”
Using KCA’s unique, four-hour Strategy Whiteboard process as a starting point, the group’s executives can quickly distill a client’s competitive positioning and messages, as well as gain an understanding of their selling process. This process collapses the time typically needed to get ramped up for marketing and PR program execution.
KCA’s experienced team of PR and marketing professionals offers clients
an array of integrated services—including strategy, lead generation, branding, online
marketing and public
relations, collateral and white papers, and much more. Unlike conventional
agencies, KCA is a virtual organization, providing top talent and results
without the overhead costs and retainers associated with traditional PR and
marketing firms.
About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting
and communications services exclusively for IT companies, including applications
and systems software, IT services, storage, networking, communications
and hardware devices. Unlike traditional agencies, KCA is a virtual organization
comprised of seasoned information technology-specific marketing and PR
professionals, each with 10 or more years’ experience in the IT industry.
KCA’s services span the entire market development spectrum—from go-to-market
planning and product marketing consulting to reasonably-priced marketing
communications, PR and lead generation.
Clients have included service organizations such as Apex IT, Analysts International, Magenic Technologies, and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.). For more information about KC Associates, visit www.kc-associates.com.