Contact:

Jennifer Schwegman, KC Associates

651.247.6640

jennifer@kc-associates.com

 

 

Minneapolis, October 5, 2004—KC Associates (KCA)—the only marketing consulting and communications organization in Minnesota focused exclusively on business-to-business information technology products and services—announced today that Judy Anderson has joined the group as Public Relations and Marketing Executive. She will be responsible for developing and overseeing clients’ public relations and marketing programs, as well as driving growth of the firm’s public relations practice.

Over the past 15 years, Anderson has consulted with more than 50 technology companies – from start-ups to Fortune 500 firms – mostly located on the West Coast in Silicon Valley and southern California. Before recently relocating to Minnesota from California, she was a vice president at Benjamin/A Weber Shandwick Company, the region’s leading technology PR firm. She previously held marketing communications management positions at several technology companies including Tandem Computers and Storage Dimensions.

Commenting on her new affiliation, Anderson said, “I really spent some time looking around at the various marketing and PR firms in the Twin Cities, searching for one that has a true focus on IT companies. The only group I found was KC Associates. And, having been accustomed to West Coast pricing for PR services, I was doubly pleased to find such a sophisticated, IT-focused marketing and PR organization that offers clients such tremendous value.”

KCA’s principal, Kirsten Chapman, said about Anderson, “KCA was looking for someone to drive the growth of our PR arm to match the success of our marketing consulting and communications group. We’ve given clients excellent PR counsel and services for over 15 years, but haven’t focused on really developing our PR practice as a standalone group. With Judy, we intend to change that by continuing to build on our stellar talent and by offering Twin Cities-based IT companies a clear, cost-effective option to the overhead-laden, retainer-oriented PR firms they’re used to.”

In addition to Anderson, KCA’s public relations team is comprised of industry veterans with a combined total of more than 65 years of IT industry experience who have longstanding relationships with both many analysts and media:

• Steve Conway, corporate communications counsel – a public and industry analyst relations executive with more than 20 years’ technology industry experience provides strategic counsel, crisis management expertise and industry analyst relations services for KCA clients.
• Jennifer Schewegman – a public relations manager with more than 10 years’ technology industry experience oversees media relations programs for KCA clients.
• Karen Winner – a public relations writer with more than 20 years’ technology industry experience provides writing and editing services for KCA clients.

About KC Associates
For more than 15 years, KC Associates has provided marketing consulting and communications services for information technology companies. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of seasoned information technology-specific marketing professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum–from least-cost go-to-market planning and product-marketing consulting to reasonably priced marketing communications, PR and event management.

Clients have ranged from two-person service organizations, to mid-sized software firms such as International Decision Systems and ShowCase Corporation, to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.