FOR IMMEDIATE RELEASE
Contact:
Jennifer Schwegman
KC Associates, LLC
651.247.6640
jennifer@kc-associates.com
Minneapolis, Jan 5, 2006—For the second year in a row, The Business Journal‘s annual list of the top 25 Twin Cities public relations firms includes a company focused solely on the information technology (IT) products and services market. KC Associates (KCA)—the only marketing and PR organization in Minnesota focused exclusively on B2B IT products and services—moved up a notch to No. 22 on this year’s list.
KCA Principal Kirsten Chapman said, “2005 was an exceptional year for KCA. We added nearly 20 new clients to our roster, all of which are software and IT services and hardware companies. In addition to marketing, several of these companies required sophisticated PR expertise to support major product launches and provide media and analyst outreach programs. Most of these new clients are located in the Twin Cities, but three are headquartered outside Minnesota in Orange, Conn., Waltham, Mass. and Calgary, Canada.”
“This large increase in new clients caused us to bring on an additional senior-level professional with a strong marketing and PR background earlier this year—Becky Gauerke,” continued Chapman. “Becky spent many years building and managing the marketing and PR group at BORN Consulting after working for five years at the Tunheim Partners public relations agency as a senior account executive. This combined corporate and agency background gives her a unique perspective on what it takes to build strong, integrated marketing programs for clients.”
KC Associates’ expert team of PR professionals offers clients an array of services—including strategy development; media, analyst and investor relations; internal communications; and community relations and crisis management. Unlike conventional agencies, KC Associates is a virtual organization, providing big-agency talent and results without the overhead costs associated with traditional PR firms and marketing agencies.
About KC Associates
Since 1988, KC Associates has provided marketing consulting and communications
services for information technology companies. Unlike traditional firms
and agencies, KC Associates is a virtual organization comprised of seasoned
information technology-specific marketing professionals, each with 10 or
more years’ experience in the IT industry. KC Associates’ services span
the entire market development spectrum—from least-cost go-to-market planning
and product marketing consulting to reasonably priced marketing communications,
PR and event management.
Clients have ranged from two-person service organizations to mid-sized software firms such as International Decision Systems and ShowCase Corporation to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.