Contact:

Jennifer Schwegman, KC Associates

651.247.6640

jennifer@kc-associates.com

Minneapolis, Minn., Jan. 22, 2004—KC Associates (KCA)—the only marketing consulting and communications organization in Minnesota focused exclusively on business-to-business information technology products and services—announced today that Unimax has outsourced its marketing to KCA and KCA’s strategic partner, Lumina Marketing. Unimax is an industry-leading provider of change-management solutions that simplify the administration of phone, voice messaging and IP telephony systems to optimize enterprise telephony investments.

According to Unimax CEO Andrew Hunkins, “These two tightly integrated organizations represent one of the most experienced teams of information technology business and marketing professionals in the industry. This arrangement allows us to quickly and cost-effectively meet all of our marketing needs with top talent and efficiently handle peaks in our marketing efforts, such as product rollouts, without having any overhead.”

After Lumina Marketing refines Unimax’s positioning, KCA will develop and execute a go-to-market plan, including creating lead-generation programs, sales collateral and white papers; delivering ongoing communications and public relations programs; and supporting channel development and trade show requirements.

KC Associates Principal Kirsten Chapman noted, “Our objectives are to ensure Unimax’s sales team has qualified leads and is well-equipped to work prospects through the selling cycle as well as to generate broad market awareness of the company and its products.”

KC Associates provides tactical marketing communications and lead-generation programs, while Lumina Marketing offers business and market strategy services. Both firms have exclusively served the information technology market for many years— KC Associates since 1987 and Lumina Marketing since 1995.

About KC Associates

For more than 15 years, KC Associates has provided marketing consulting and communications services for information technology companies. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of seasoned information technology-specific marketing professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum–from least-cost go-to-market planning and product-marketing consulting to reasonably priced marketing communications, PR and event management.

Clients have ranged from two-person service organizations, to mid-sized software firms such as International Decision Systems and ShowCase Corporation, to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.