FOR IMMEDIATE RELEASE
Contact:
Jennifer Schwegman
KC Associates, LLC
651.247.6640
jennifer@kc-associates.com
Minneapolis, March 30, 2004—KC Associates (KCA)—the only marketing consulting and communications organization in Minnesota focused exclusively on business-to-business information technology products and services——announced today that WinRep has engaged the firm to create and manage its lead generation program. WinRep has been providing business management software for manufacturers' representatives and agencies for more than 25 years.
According to Dave Metzger, WinRep President, “We chose KCA because of its reputation for over-delivering and undercharging and for its industry expertise. After a previous costly experience with another marketing firm, we were looking for a truly an affordable, yet highly competent, IT-focused marketing organization. And that’s not easy to find. So far, they’ve proven their reputation for great results at a reasonable cost. We’re already beginning to see the fruits of their lead generation work.”
In addition to developing an ongoing lead generation and management program, KCA is also providing WinRep with event promotion, sales collateral and web site development and product marketing consulting.
KC Associates Principal Kirsten Chapman noted, “WinRep came to us to help them generate revenues. Before we could launch a lead generation campaign, however, we needed to put several elements in place, including updating the web site and creating a product brochure as a fulfillment piece. WinRep has a great product and know who their target buyers are, they just needed the right messages and a consistent campaign to get leads into their sales pipeline.”
About KC Associates
For more than 15 years, KC Associates has provided marketing consulting and communications services for information technology companies. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of seasoned information technology-specific marketing professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum–from least-cost go-to-market planning and product-marketing consulting to reasonably priced marketing communications, PR and event management.
Clients have ranged from two-person service organizations, to mid-sized software firms such as International Decision Systems and ShowCase Corporation, to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.