Contact:

Jennifer Schwegman
KC Associates, LLC
651.247.6640
jennifer@kc-associates.com

Minneapolis, Dec. 28, 2004—For the first time since its inception, The Business Journal‘s annual list of the top 25 Twin Cities public relations firms includes a company focused solely on the information technology (IT) products and services market. KC Associates (KCA)—the only PR and marketing organization in Minnesota focused exclusively on B2B IT products and services—earned the No. 23 place on this year’s list, published in the Dec. 24 issue.

This is the first year KCA submitted an application to be considered for the list, which ranks the leading PR firms in the Twin Cities based on net revenue.

KCA Principal Kirsten Chapman said, “KCA has really flown under the radar of the general Twin Cities business community. But because of our exclusive focus on IT products and services, we’re quite visible to many of those companies. In fact, our net revenues in the last four years would have earned us a spot on the list in each of those years. We finally chose to submit an application this year because we’re seeing so much more demand for our public relations business”

“In fact, our increasing public relations workload led us to recruit a second senior-level public relations executive earlier this year—Judy Anderson,” continued Chapman. “As with nearly everyone on our staff, she has spent time managing PR and marketing departments inside IT companies, which gives her a deep understanding of the industry and the knowledge and experience of what it takes to build and grow a technology company—which is what our clients care about.”

KC Associates’ expert team of PR professionals offers clients an array of services—including strategy development; media, analyst and investor relations; internal communications; community relations and crisis management. Unlike conventional agencies, KC Associates is a virtual organization, providing big-agency talent and results without the overhead costs associated with traditional PR firms.

About KC Associates

For more than 15 years, KC Associates has provided marketing consulting and communications services for information technology companies. Unlike traditional firms and agencies, KC Associates is a virtual organization comprised of seasoned information technology-specific marketing professionals, each with 10 or more years’ experience in the IT industry. KC Associates’ services span the entire market development spectrum–from least-cost go-to-market planning and product marketing consulting to reasonably priced marketing communications, PR and event management.

Clients have ranged from two-person service organizations, to mid-sized software firms such as International Decision Systems and ShowCase Corporation, to multi-billion dollar companies, including Deluxe Corporation and Lucent Technologies. For more information about KC Associates, visit www.kc-associates.com.