MINNEAPOLIS, MINN (Dec. 15, 2011)—KC Associates, a b2b information technology marketing and public relations firm announces the addition of Eva Keiser as PR Director and Ali Finer as a PR Manager to the firm’s PR agency arm. Together, they bring more than 30 years of PR and IT industry experience to KCA’s team of highly experienced b2b technology marketing and PR professionals.
As PR Director, Keiser is responsible for working with clients to develop and execute PR strategies as well as overseeing KCA’s PR agency business. A key area of focus for her is to work closely with the firm’s digital marketing and PR director, Tom Pick, to fully integrate social media and online marketing with PR to provide clients with sophisticated digital strategies that result in more pervasive web presences. Reporting to Keiser is KCA’s PR team of media relations professionals, IR Counsel and writers.
As a PR Manager, Finer is responsible for finding and leveraging media opportunities for clients. She also oversees tracking and measurement of PR programs and works closely with Keiser on developing client PR strategies.
”The need for our PR services had begun to outstrip our capacity in a couple of ways,” commented KCA’s principal, Kirsten Chapman. “Our growing client base and our focus on more earned-media results meant that I had to beef up our PR strategy capability and our media relations muscle. I recruited Eva because she’s a phenomenal PR strategist with heavy social media experience and a strong managerial background. I went after Ali because I’ve seen that she does a great job putting technology companies on the national map.”
Prior to KCA, Keiser spent five years as a senior vice president at Risdall McKinney Public Relations, where she was responsible for developing PR strategies and overseeing and managing their tactical execution, using both traditional and social media programs. She also worked on brand strategy development and integrated digital marketing campaigns. Before Risdall, Keiser served for 11 years as an account supervisor at Padilla Speer Beardsley. While there, she led the PR support for a product launch which culminated in the client’s receiving unprecedented industry recognition, including winning an Industry Week Technology the Year award and numerous editorial endorsements. Keiser has also secured publicity that led to contracts with Fortune 500 companies and was responsible for high-profile placements in national, local and business publications.
An independent PR consultant since 2007, Finer gained her media relations expertise working at Padilla Speer Beardsley, serving as a senior account executive in its technology and manufacturing practice. While there, she worked with a number of IT companies including Shavlik Technologies, Genesys Labs, Allot Communications, and voice technology provider Vocollect. Prior to Padilla, Finer held public relations positions with Discovery Networks, MCI (now Verizon) and Ford Motor Company.
About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting
and communications services exclusively for IT companies, including applications
and systems software, IT services, storage, networking, communications,
and hardware devices. Unlike traditional agencies, KCA is composed of seasoned
information technology-specific marketing and PR professionals, each with
10 or more years’ experience in the IT industry. KCA’s services span the
entire market-development spectrum—from strategic
planning and product
marketing consulting to reasonably priced marketing communications, PR,
and lead
generation.
Each year since 2004, KC Associates has been recognized by the Business Journal as a Twin Cities Top 25 PR Firm. In 2011, KCA ranked 20th on the list.