Minneapolis—Sept. 10, 2010—Independent b2b marketing and public relations group KC Associates (KCA; http://www.kc-associates.com) announced today that it appears for the eighth consecutive year on The Business Journal‘s annual list of the top 25 Twin Cities public relations firms. It is ranked No. 21, compared with its No. 23 ranking on last year's list. The rankings, published on August 27, include billings from public relations services only, and do not account for KCA's marketing services revenues.
“Our continued growth is a reflection of the health of the b2b IT products and services sector and new opportunities in Cleantech,” said KCA principal Kirsten Chapman. “There’s a great deal of stress in the economy today, so serving industries where our clients are seeing strong sales pipelines, good margins and top-line growth is definitely a great place to be.”
For the eighth consecutive year, KCA retains its status as the only firm on the list that is focused on the IT industry. In 2010, KCA began its expansion into another fast-growing sector—clean technology—with its first renewable energy client. The company expects to experience its next level of growth in the Cleantech sector.
KCA’s experienced team of PR and marketing professionals offers clients
an array of integrated services—including strategy, lead
generation, branding, online
marketing and public
relations, collateral and white papers, and much more. Unlike conventional
agencies, KCA is a virtual organization, providing top talent and results
without the overhead costs and retainers associated with traditional PR and
marketing firms.
About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting
and communications services exclusively for b2b IT companies, including
applications and systems software, IT services, storage, networking, communications
and hardware devices. In 2010, the company expanded to begin serving the
b2b Cleantech sector. Unlike traditional agencies, KCA is a virtual organization
composed of seasoned technology-specific marketing and PR professionals,
each with 10 or more years’ experience in the IT industry. KCA’s services
span the entire market development spectrum—from go-to-market planning
and product marketing consulting to reasonably-priced marketing communications,
PR and lead generation.
IT clients have included service organizations such as Apex IT, Analysts International, Magenic Technologies, and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.). KCA’s first Cleantech client, WindLogics, is a renewable energy consulting firm. For more information about KC Associates, visit www.kc-associates.com.