Minneapolis—Jan 27, 2010—b2b marketing and public relations group KC Associates announced today that its online marketing executive Tom Pick has been recognized for his excellence in b2b online marketing expertise.
Pick—referred to as a “B2B Virtuoso” by peers—is a member of KCA’s marketing and PR team and specializes in leveraging online tactics for awareness and lead generation. He writes the award-winning Webbiquity b2b marketing blog, which covers b2b lead generation, social media, interactive PR, SEO and search engine marketing. He also has written guest posts for several blogs, including BtoBbloggers and Business.com.
RainMaker Blog™, which covers marketing and sales topics of interest to b2b professional service providers, named Pick’s blog in Best of the Decade: Marketing & Selling Professional Services. “We looked at the websites, online resources and blogs launched between 2000 and 2009 that we follow and find most helpful, and Tom’s work is very impressive,” said Mike Schultz, president of Wellesley Hills Group, publisher of the RainMaker Blog.
“Top Ten Titans in Social Media” candidates were evaluated by local judges Judy Grundstrom, Chuck Olson, Jackie Bateman and Brian Gruidl—each of whom is active in using social media. Judges looked at candidates’ impact on society and traditional media through their use of social media in 2009. “The key to all winners is that they’re finding new ways to use social media and pushing the limits,” said Grundstrom, the award’s primary sponsor.
In addition to KCA, Pick serves as an advisor to FYIndOut.com, a b2b-focused social media site, and is one of the two original founders of B2BMarketingZone.com, a b2b blog aggregation site. He has also been a speaker at a Blogging for Business conference and participated as a panel member discussing b2b social media at an event hosted by Minnesota BMA (Business Marketing Association).
“In this new era of earned visibility, using online marketing effectively is critical for IT companies,” said Kirsten Chapman, KCA’s principal. “There are very few firms that have such widely recognized online talent in-house and available to integrate tightly with all of a client’s marketing and PR programs.” Pick also was a member of the KCA team that developed and executed a lead generation campaign that garnered praise from MarketingSherpa, a well-known national technology marketing resources organization.
KCA’s experienced team of PR and marketing professionals offers clients
an array of integrated services—including strategy, lead
generation, branding, online
marketing and public
relations, collateral and white papers, and much more. Unlike conventional
agencies, KCA is a virtual organization, providing top talent and results
without the overhead costs and retainers associated with traditional PR and
marketing firms.
About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting
and communications services exclusively for IT companies, including applications
and systems software, IT services, storage, networking, communications
and hardware devices. Unlike traditional agencies, KCA is composed of seasoned
information technology-specific marketing and PR professionals, each with
10 or more years’ experience in the IT industry. KCA’s services span the
entire market development spectrum—from strategic planning and product
marketing consulting to reasonably-priced marketing communications, PR
and lead generation.
Clients have included service organizations such as Analysts International, Magenic Technologies, BORN Consulting and industry research firm IDC (Framingham, Mass.); software firms, including Wolters Kluwer (Bankers Systems), SoftBrands (Fourth Shift), Lawson, illuminate Solutions and ShowCase; and hardware companies such as CNT, Ciprico, NetEx and Lucent Technologies (Hyannis, Mass.). For more information about KC Associates, visit www.kc-associates.com.