MINNEAPOLIS, MINN (Oct. 31, 2011)—KC Associates (KCA), a marketing consulting and public relations firm focused on B2B technology companies announced LeAnn Castillo’s new position as a marketing consultant with their firm. A 20-year industry veteran marketer, Castillo has worked with numerous high-technology companies at various stages of growth. At KCA, Castillo will be responsible for developing and executing marketing plans, programs and projects for the company’s clients using traditional and nontraditional strategies.
“LeAnn was a client of KCA’s for years, so I’ve seen how she works,” said Kirsten Chapman, president of KC-Associates. “She really knows how to manage a team of internal and external resources to drive revenues and visibility. There aren’t a lot of marketing people who can balance this. She’s a perfect fit for our clients, all of whom have the same objectives.”
During Castillo’s extensive career, most recently as a KCA client, Castillo was the director of marketing communications at XATA, a publicly traded Software-as-a-Service (SaaS)-based fleet management software company. At XATA, she successfully repositioned the company among industry watchers and customers from a hardware to a software-solutions company and was responsible for filling more than 40 percent of the sales pipeline.
“Having been a KCA client, I intimately know and appreciate the talent of the [KCA] group,” said Castillo. “I really like working for multiple companies, each with a unique set of opportunities. And it’s great to have the confidence of being backed up with this great team of top-notch professionals I can trust completely to do a phenomenal job.”
Prior to XATA, Castillo was vice president of marketing at VisionShare (now Ability Network). Castillo is credited with establishing the company’s market presence for this healthcare industry startup. In addition to her many marketing accomplishments, Castillo also created a Physician’s Advisory Board composed of some of the most prestigious members of the medical community.
Earlier in her career, Castillo was senior director of worldwide marketing at Computer Network Technology (CNT), where she was responsible for marketing and PR programs that supported products and services sales through both direct and indirect channels. Additionally, Castillo has worked with New Leaf Business Development, Apertus, Decision Data and Lee Data.
About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and PR consulting
and communications services exclusively for IT companies, including applications
and systems software, IT services, storage, networking, communications,
and hardware devices. Unlike traditional agencies, KCA is composed of seasoned
information technology-specific marketing and PR professionals, each with
10 or more years’ experience in the IT industry. KCA’s services span the
entire market-development spectrum—from strategic
planning and product
marketing consulting to reasonably priced marketing communications, PR,
and lead
generation.
For more information about KC Associates, visit www.kc-associates.com.