b2b marketing agency

Pay to Play

Control Search Position

A s vital as the web presence earned from search engine optimization, social engagement, public relations and content marketing is, paid web marketing programs offer some unique advantages over these other b2b web marketing tactics.

For starters, unlike organic search results, by paying for ads you can control exactly what prospective customers see, where they see it, and to which page on your website they’re directed. One of the most common paid venues for b2b marketers is search engine marketing (SEM) through Google, Yahoo and bing. These campaigns are also sometimes referred to as paid search or pay per click (PPC) advertising.

Why choose KCA?

KCA b2b web marketing and web presence optimization experts know the art of how to maximize every element of your SEM program—from defining the right keywords and setting up efficient bids to doing day parting, geo-targeting, and ad groups. We closely monitor and analyze the results and test campaign elements for continual improvement. We also provide the ad creative services, including copy and landing page design.

Of course, paid options go well beyond PPC campaigns. Our web marketing professionals can also set up, monitor and optimize other types of paid web presence and advertising including:

  • Banner ads and content networks
  • Retargeting ads
  • eNewsletter sponsorships and advertising
  • Content syndication programs
  • Social media advertising (e.g., LinkedIn and Facebook ads)
  • Pre-roll video advertising
  • And more


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