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I t’s hard to throw a rock these days without hitting a self-proclaimed “social media guru” who wants to help you tweet, post and update your way to success.

Careful development of your social media marketing strategy and its inclusion in a more strategic web presence framework ensures that your target customers and influencers see relevant, consistent and compelling content. The kind of content that drives action.

Why choose KCA?

KCA understands the technology and etiquette of b2b social media marketing as well as anyone. But more importantly, we take a step back and look at social engagement in terms of the big picture. We maximize the ROI of your business social networking investments.

Our job is to make sure your social efforts are on the right platforms. And that they’re integrated into a larger framework of other marketing, search, and PR activities, as well as your web presence optimization and content marketing strategies.

Our process for developing and executing a social media marketing strategy:

  1. Determine the right social platforms for engagement—those that attract and grow a following that produces tangible business results. We consider relevant social networking platforms, blogging, social bookmarking, and content sharing.
  2. Uncover where your target audiences are hanging out and listen to what they’re talking about.
  3. Research your competitors’ social strategies so you can make sure you’re not missing in action.
  4. Create a social content strategy and calendar.
  5. Search out and connect you with the key influencers who can affect your web presence.
  6. Engage. Jump in and join the conversation.


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