A launch is a critical phase in the product lifecycle. It doesn't matter if it's a major launch into a world-wide market or a targeted new product release rollout to customers. A successful launch delivers favorable attention crucial to market and customer acceptance, which translates into larger revenues. An uncoordinated, unorganized launch means a product may never make it onto a buyer's radar screen or short list.
KC Associates delivers well-thought-out and integrated launch plans—flexible enough to accommodate the unexpected, such as development delays or new competing products. We focus on making sure there's a clear and compelling value proposition and on generating early, high-quality leads by combining market awareness activities with lead generation programs for the salesteam.
A launch requires adequate advance planning and execution. It also requires close collaboration between product development, product management, sales and marketing teams. And we're serious about that.
Our launch planning process includes:
But even the best launch plans are worthless without strong execution. Our staff has a strong track record working with companies—from start-ups to multibillion-dollar industry leaders—on highly successful launches and rollouts.