Whether you’re launching a new company, repositioning an existing one or announcing a new product or service (or major upgrade), a market launch is a complex and high-stakes undertaking. It’s a one-off process that requires widespread coordination within your organization—involving departments ranging from sales and marketing to development and customer service (not to mention your partners). Definitely an effort that can out-strip your marketing capacity.
KC Associates develops detailed, results-driven plans that address the needs of both internal and external groups who are affected by a major market launch. We can help you identify and organize your launch team, or we can drive the entire plan implementation. Our plans, developed together with you, include marketing strategies and tactics, messages and venues, as well as follow up actions to make sure all the bases are covered and you get the biggest “bang-for-the-buck.”
We can also provide integrated tactical support, including development of marketing and sales materials, lead generation programs, public relations, event logistics and management, advertising campaigns, channel programs and more.