Whether you’re announcing incremental add-ons to a major product line or service, or delivering bug-release patches to customers, product rollouts are crucial for generating revenues and creating good will.
KC Associates can help you determine whether a product or service warrants the time and expense of a full market launch or if a product rollout is your best bet. Or, maybe it’s somewhere in between. Regardless, we use the same care and attention when developing a plan for a rollout as we do for a launch. We identify the internal groups important for the rollout and make sure their interests are represented on the rollout team.
Then we turn our attention to your customers. After all, they ultimately determine the success or failure of the rollout. We’ll work with you to segment your customer base to make sure we’re addressing all who need to know about the new product or feature. Our detailed rollout plans include marketing messages and tactics and identify follow-up activities, too.
We can also provide integrated tactical support if you want, including development of marketing and sales materials, lead generation programs, public relations, event logistics and management, advertising campaigns, channel programs and more.