Develop a Reference Network. Shorten Selling Cycles.
There’s a huge online world that, if ignored, can hurt you.
Either you take it on and control your positioning and messaging, or you
risk that others will do it for you. And those ‘others’ might very well be
your competitors.
KC Associates takes Interactive PR seriously. For IT companies, it’s
as important as a traditional media and analyst relations program. In fact,
many editors and analysts are active bloggers themselves and not blogging
says a lot about your company: That you just don’t ‘get it’.
And don’t forget your customers and prospects—social media (e.g. Twitter, LinkedIn,
etc.) are one of the best ways to create a direct dialog with them.
Our interactive PR services include:
- Optimizing press release content for search engines by including relevant
keywords and phrases.
- Creating a social media press release, incorporating video, images and
social networking links using a tool such as PitchEngine.
- Promoting social bookmarking links by including easy-to-use "Add
to My del.ico.us", "Add to Newsvine", and potentially other
links to press releases, as well as tagging releases on social bookmarking
sites.
- Establishing ‘new-media’ relationships by researching, contacting,
and getting to know the influencers in your space. This includes bloggers,
podcasters and others.
- Developing a blog strategy. At a minimum, finding and monitoring influential
bloggers in your market and commenting on existing blogs. To step-it-up
involves finding opportunities to guest-blog and, if you're willing to
make the time commitment, start
your own blog.
- Building an online press room.
