b2b marketing agency

Social Engagement

PR with Netiquette

T here’s a huge online world that, if ignored, can hurt you: Social media. Either you take it on and control your brand position, or you risk that others will do it for you. And those “others” might very well be your competitors. And in b2b public relations, online also affects offline.

Traditional print and broadcast reporters use social media to do research on stories by listening to the social banter and directly connecting with your customers. Clearly, it’s best not to leave the social media conversation to its own devices.

Why choose KCA?

KCA takes b2b social PR seriously and includes a social media plan as a key element in every client’s PR strategy.

It’s an opportunity to be more involved in communities that influence and serve your customers as well as media. Engagement is the buzzword. And it’s engagement that builds stronger relationships with market influencers, which results in increased brand awareness, brand preference, market share, webshare and, yes, media coverage. All this adds up to a sustainable competitive advantage.

Our approach to b2b social media PR is methodical and thorough. We do this through:

  • Social media mapping
  • Brand monitoring
  • Blog strategy and content plan development
  • Engagement and reputation monitoring

We’re also always mindful of how any type of web presence plays into your web presence optimization strategy, so we’re careful to take care of:

  • News release content search optimization—relevant keywords and phrases in the headline, deck and body copy
  • Social media news release distribution—incorporating video, images and social networking links using tools like PitchEngine
  • News release social bookmarking links promotion—including easy-to-use social sharing links, as well as tagging them on social bookmarking sites
  • Including outreach to non-traditional media influencers—contact and get to know the influencers, including bloggers, podcasters and others
  • Guest blog posts


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