KC Associates Team
Becky Gauerke is a marketing & PR executive with nearly 15 years’ experience in the IT industry.
Formerly, Gauerke spent nine years as the marketing director for BORN, a national IT consulting firm headquartered in Minneapolis (and later acquired by Fujitsu Consulting). While there, she was responsible for developing the firm's go-to-market plan, managing outside agencies and a staff of 10, and overseeing the execution of marketing programs, advertising, PR, corporate communications, and internal communications. She also was a member of the executive management team, served as BORN’s primary spokesperson and drove the development of the firm’s brand.
Prior to BORN, Gauerke was a senior account executive at the Minneapolis-based PR agency Tunheim Partners (formerly Tunheim Santrizos). As one of its early employees, she helped grow it into one of the top three PR firms in the region. While there, Gauerke developed and executed marketing communications programs, PR, and internal communications programs for Honeywell, Jostens, and Andersen Windows. She also assisted in positioning and branding, secured media coverage, created marketing collateral and managed special events.
Gauerke has developed and managed marketing and PR programs for more than 20 KCA clients, including Ciprico, HotGigs, Investigo, Navitaire, and XATA.
Gauerke joined KCA in 2004 and holds a bachelor’s degree in mass communication from Winona State University.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.