KC Associates Team
George Dixon is a writer with more than 25 years’ experience in the IT industry.
A former journalist and magazine editor, Dixon researches and writes copy for brochures, white papers, research reports, bylined articles, user stories, product sheets and websites.
Dixon began his career as editor of Minnesota Monthly magazine, an award-winning regional general interest publication. Later, he co-founded Gelbach, Dixon, Lee, a marketing communications firm that did work for numerous Fortune 500 companies.
As a writer, Dixon has completed thousands of copywriting projects for nearly all of KCA’s 150+ clients, which include among the largest IT companies in the Twin Cities, as well as dozens of startup, small and mid-size firms. His copy gets attention fast, focuses on key corporate or product messaging, and serves as an essential tool in generating industry visibility and condensing sales cycles.
Dixon has won numerous business writing awards and is the author of several books, including The Total Quality Handbook and What Works at Work (both Lakewood Publications), Shogun Management (Harper Business) and Inside Teams (Addison Wesley).
Dixon joined KCA in 1988, holds a bachelor’s degree in English from Macalester College and has studied at Oxford University in the United Kingdom.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.