KC Associates Team
George Dixon is a writer with more than 25 years’ experience in promoting IT products and services.
A former journalist and magazine editor, Dixon researches and writes copy for brochures, white papers, research reports, bylined articles, user stories, product sheets and websites.
Dixon began his career as editor of Minnesota Monthly magazine, an award-winning regional general interest publication. Later, he co-founded Gelbach, Dixon, Lee, a marketing communications firm that did work for numerous Fortune 500 companies.
As a writer, Dixon has completed thousands of copywriting projects for nearly all of KCA’s 150+ clients, which include among the largest IT companies in the Twin Cities, as well as dozens of startup, small and mid-size firms. His copy gets attention fast, focuses on key corporate or product messaging, and serves as an essential tool in generating industry visibility and shortening sales cycles.
Dixon has won numerous business writing awards and is the author of several books, including The Total Quality Handbook and What Works at Work (both Lakewood Publications), Shogun Management (Harper Business) and Inside Teams (Addison Wesley).
Dixon has been working with KCA since 1988, holds a bachelor’s degree in English from Macalester College and has studied at Oxford University in the United Kingdom.