Joni Larson.

Joni Larson is an events and telemarketing manager with 25 years’ experience in promoting b2b products and services.

Larson has managed highly successful outbound lead generation programs for a number of KCA clients, including JumpTech, SmeadSoft, Agosto and Demand Chain Systems.

Larson worked for Northwest Airlines as a sales and marketing manager where she was responsible for recruiting, training and managing a national telemarketing team that consistently exceeded revenue targets. While there, she launched global lead generation programs that required strategic list acquisition, direct mail campaigns, targeted follow-up and was instrumental in developing the divisions’ first lead tracking and pipeline management system. Larson also coordinated worldwide events providing research, contract management and service handling.

Previous to Northwest Airlines, Larson was a district manager for Federal Express where she evaluated product, service and market opportunities in order to create tailored campaigns, including promotion and lead generation.