KC Associates Team
Joni Larson is a telemarketing manager with 25 years' experience in promoting b2b products and services.
Larson worked for Northwest Airlines as a sales and marketing manager where she was responsible for recruiting, training and managing a national telemarketing team that consistently exceeded revenue targets. While there, she launched global lead generation programs using direct mail with targeted follow-up and was instrumental in developing the divisions’ first lead tracking and pipeline management system.
Larson also was a district manager for Federal Express where she evaluated product, service and market opportunities in order to manage tailored campaigns, including promotion and lead generation.
Larson has worked on KCA clients' lead generation programs, including those for BORN Consulting, MotivAction, Jumpnode, Message Labs, MHC Software, Smeadsoft, Demand Chain Systems and others.
Larson has been working with KCA since 2007.