KC Associates Team
Karen Winner is a marketing manager with more than 20 years' experience in the IT industry.
Formerly, Winner was director of marketing communications for MICOM Corp., a Los Angeles-based international supplier of data communications equipment. While there, she was responsible for formulating and executing communications programs, including advertising, PR, direct marketing and multichannel sales support.
In addition to working with more than 50 KCA clients, including Apex IT, Dynamic Solutions Group, Genus Technologies, and MHC Software, Winner has been engaged by other IT organizations, such as ADC, Micropolis, Multi-Tech, SGI/Cray, Tekelec, Techies.com, and Shavlik Technologies.
Winner chaired the marketing communications committee of the MHTA and served on the board of directors of the Juvenile Diabetes Research Foundation as vice president of communications. She also was the public relations chair for PurpleRide, a fundraiser for pancreatic cancer research.
Winner is an IABC-accredited business communicator and has been an invited speaker on effective PR and marketing techniques for IT companies, as well as on how to use various marketing tools for business success.
Winner joined KCA in 1997 and holds a bachelor's degree in journalism from the University of Wisconsin-Madison.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.