KC Associates Team
Kirsten Chapman is a business and marketing executive with more than 25 years' experience in the IT industry, specializing in strategic market development.
Chapman’s expertise in marketing strategy, product marketing and communications, combined with her early career in sales with IBM, Honeywell Information Systems and Cap Gemini, give her a unique perspective on building and executing go-to-market strategies and programs that drive revenues and position companies to achieve their most advantageous valuations.
In 1988, Chapman began her professional consulting career with outsourced projects, including one-year contracts as the marketing director for Authorware (1988-1989) and vice president of marketing for Worth Information (1992-1993). She formalized her consulting practice in 1993 by founding KC Associates. In 2002, Chapman co-founded SoftwareMinds, a custom and syndicated research venture that provides software and IT services firms marketing and product management benchmark data as well as high-level strategy consulting services.
Chapman has been an adjunct professor and guest lecturer (graduate and undergraduate levels) at the Universities of Minnesota and St. Thomas, specializing in business strategy and policy as well as organizational behavior. She has been an invited speaker on a wide variety of marketing-related topics for the Minnesota Software Association, Frontline Forum, Minnesota High Tech Association, Microsoft’s Channel Partner Summit, and Software Business magazine’s 2004 annual conference.
Chapman holds a master’s degree in strategic management from the University of Minnesota and a bachelor’s degree in marketing from the University of Denver.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.