KC Associates Team
Tom Pick is a marketing and PR executive with more than 15 years' experience in the technology industry and specializes in Internet marketing.
Currently, Pick hosts the WebMarketCentral marketing resources portal site and writes its award-winning blog. Most recently, Pick was director of corporate communications at reinsurance intermediary Collins Associates, where he was responsible for developing and implementing an integrated marketing strategy that included media relations, web marketing and SEO, sales collateral and event marketing programs. Under his plan, the company increased website traffic by 400% and tripled its press coverage.
Prior to joining Collins, Pick spent nine years with the manufacturing software company SoftBrands (formerly Fourth Shift), managing trade shows, analysts relations, PR, web marketing and SEO. As director of Americas marketing, he led a team that successfully launched two new products while producing a 50% year-over-year increase in qualified leads for a mature product in a consolidating market.
Pick began his career with Printware, a pioneer in digital prepress technology. During his seven-year tenure with the company, Pick moved from technical writing and engineering team leadership to developing and executing highly successful direct marketing, PR and lead generation programs.
Pick’s work has been recognized with industry awards in website development, online/interactive marketing and PR, as well as blogging. In addition to his blog, Pick has authored numerous articles on web marketing and social networking for various publications.
Pick joined KCA in 2006 and holds a master's degree in marketing from the University of Minnesota and a bachelor's degree in engineering from St. Cloud State University.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.