KC Associates Team
Unlike agencies, we don't have account executives, art directors or traffic managers. Our virtual organization is headed by senior-level IT business and marketing professionals who manage our strategy, marketing and PR teams. Each marketing vice president has over 15 years' experience in the IT industry (a few gray hairs) and has worked as an operating director inside IT companies (more gray hairs). Also unlike an agency, we are so focused on the IT industry, we even offer our clients product marketing consulting.
In addition, every single person in our organization has extensive experience in communicating the compelling value of IT products and services. Each associate has 10+ years' experience in their area of expertise in this industry. There are no junior personnel. There are no industry neophytes.
Our virtual structure and this level of experience not only costs you less, makes our ramp-up time fast and our marketing and PR programs effective, but also enables us to help you navigate industry mine fields you may not even know exist. And we always make sure that clients with small budgets aren't lost in the shuffle like at most agencies.
For added strategy power, we work closely with our Strategy Partners who are also seasoned IT marketing and sales executives who develop effective business, growth and customer acquisition strategies.
KC Associates augments its own expertise with strategy partners that also focus on serving the IT industry. We’ve worked in concert with these groups for many years to provide higher-level strategy consulting to clients who have more complex needs.
Lumina Consulting Group: specializes in customer acquisition and business strategy development for IT products and services companies. Also offers sales and sales management consulting and recruiting.
Revenue Rocket: specializes in business growth strategy development and M&A for IT services companies. Also offers the 2020 Vision for Success program to help IT services companies improve business practices, planning and performance.
Summit Associates: specializes in actionable market assessment, strategic positioning, and business development support to increase revenues and profitability for telecommunications, storage & storage networking, and other IT firms.