For some companies, marketing is not now, nor may never be, a core competency. This can be by default or design. However, for those executives who understand the critical importance of marketing to business success, marketing outsourcing may be the best alternative.
Outsourced marketing makes eminent sense for certain companies—from those looking to avoid the overhead or the uncertainty of building an effective team to those that need to quickly ramp-up marketing, but want to take time to make the right hiring decisions. It's also a great option for companies whose exit strategy is to be acquired for their technology (not their marketing prowess) or for those that need a market-driven company turnaround.
KC Associates offers outsourced marketing services that are efficient, expedient and effective. We provide interim management and/or tactical support as well as more permanent oversight of and responsibility for the entire marketing function.