Incisive competitive positioning and compelling messages are critical to market success. Unfortunately, many companies don't clearly articulate their value. That leads to ineffective and wasteful sales and marketing.
KC Associates offers two levels of message development depending upon your needs so that your positioning, value proposition and messages will be concise and on target. Both levels are based on working sessions that are direct and practical, not academic. Each consists of intense 4-hour meetings with your executive team to explore your company's go-to-market issues. We also review your competitors and marketing strategy and advise on critical success factors for shorter selling cycles and faster market acceptance.
After the working sessions, we carefully craft the compelling messages and elevator pitch that your marketing and sales team needs to communicate to customers, prospects, key influencers and, with our Strategy Whiteboard, your channels as well.
Our goal: To help your company boost revenues quickly.
Messaging Whiteboard—single product
(one 4-hour session)
Strategy Whiteboard—multiple products/channels
(two 4-hour and one 2-hour sessions)
Whiteboard Preparation Checklist
KC Associates teams with Lumina Consulting Group to fill the gap between strategy development and go-to-market planning and execution. Lumina has an extensive track record of identifying growth strategies that are both market-driven and actionable. Our relationship gives you complete integration of strategy development and tactical fulfillment, utilizing each firm's specific expertise only when you need it. The result is you avoid the mishaps that often accompany a poor hand-off between strategic and tactical resources. And you get fast and uncompromising results.
We look to Lumina specifically for:
