Competitive positioning and a compelling value proposition are everything. Unfortunately, many companies don't have a handle on these critical elements. That leads to ineffective and wasteful sales and marketing.
KC Associates offers a Strategy Whiteboard service to ensure your positioning, value proposition and key messages are all on target. These working meetings are very simple—they consist of one or two intense 4-hour whiteboard session(s) with your executive team to explore your company's go-to-market strategy issues. We review your business and marketing strategies and advise on critical success factors for shorter selling cycles and better market acceptance.
These sessions are direct and practical, not academic. They're designed to help your company boost sales quickly. We'll help shape clearly articulated competitive positioning and a value proposition that reflect core customer needs and sustainable differentiation. In the process, we'll identify important hurdles and opportunities and develop targeted key messages.
One session: $3000
Whiteboard Preparation Checklist
KC Associates teams with Lumina Consulting Group to fill the gap between strategy development and go-to-market planning and execution. Lumina has an extensive track record of identifying growth strategies that are both market-driven and actionable. Our relationship gives you complete integration of strategy development and tactical fulfillment, utilizing each firm's specific expertise only when you need it. The result is you avoid the mishaps that often accompany a poor hand-off between strategic and tactical resources. And you get fast and uncompromising results.
We look to Lumina specifically for:
